"Saha Group Fair & Fest" : A Shopping Extravaganza with Exciting Activities and Record-Breaking MOU Signings alongside Saha Group's Strategic Direction Announcement - The Siamese


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Monday, June 3, 2024

"Saha Group Fair & Fest" : A Shopping Extravaganza with Exciting Activities and Record-Breaking MOU Signings alongside Saha Group's Strategic Direction Announcement


Saha Group announces the 28th Saha Group Fair with a new look under the Concept of ‘Fair & Fest.’ The event will feature a wide range of products for shopping in a fun-filled atmosphere, with comprehensive offerings including innovations, new products, special activities, fashion shows, contests, seminars, and exclusive items from major partners to enhance the event's diversity. This fair will also serve as a platform to announce Saha Group's new strategic direction towards biotech, services, knowledge, platforms, and sustainable business. A record-breaking number of MOUs and cooperation agreements with partners, totaling sixteen, will be signed.

Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International Public Company Limited, as the Chairman of the Saha Group Fair, announced that this year's Saha Group Fair will be held from June 27-30, 2024, from 10:00 AM to 9:00 PM at Halls 98-100, BITEC Bangna. The fair will feature special prices on products from renowned Saha Group brands, including over 100 companies and 1,000 items such as Mama, Farmhouse, Wacoal, Guy Laroche, Lacoste, BSC, Welcare, Pao, Sue sat, Systema, Shokubutsu, and Kodomo. The event will also showcase the latest innovations, new products from various brands, as well as special activities, fashion shows, contests, and numerous seminars.

Additionally, three major partners of the Saha Group will showcase and sell their products at the event. These include the Chinese Enterprise Association, which will bring various businesses such as EV cars like BYD, AION, ChangAn, MG, and GWM; technology products like Huawei, HIP Global, and Hikvision; as well as Quark Biosciences, a leading medical technology and innovation company from Taiwan; and Zhen Ding Technology Holding Limited, the world's number one manufacturer and supplier of printed circuit boards.



The 28th Saha Group Fair will introduce a new event format under the concept of Fair & Fest, transforming the event into both a fair and a festival. Entertainment activities will be spread throughout the venue, including performance stages, common areas, and product booths, to create a vibrant and novel atmosphere, making shopping more enjoyable and engaging than ever before. Highlights include exciting cover dance and hip-hop competitions, a trending VTuber concert, the WACOAL BRACATION fashion show presenting the new 2024 collection, the ODEN-YA card collector gathering, a pet fashion show and meet & greet with celebrity pets, various music performances and concerts by numerous artists, a pop art exhibition, and an art toy gallery featuring the famous character 'HUUYAOW.' Additionally, there will be many beautifully decorated photo spots for attendees to capture memorable moments.



“In addition to activities that will bring a fresh and vibrant atmosphere to the Saha Group Fair, this year presents a great opportunity for us to sign sixteen MOUs and cooperation agreements with partners both in Thailand and abroad. These agreements span five business sectors: biotech, services, knowledge, platforms, and sustainable business. These sectors represent the future strategic direction of Saha Group” said Mr. Thamarat.



Examples of the MOUs and cooperation agreements include a partnership with QUARKBIO, an AI technology machine expert from Taiwan, to venture into the biotechnology and healthcare sectors. There is also collaboration with the Faculty of Medicine at Ramathibodi Hospital to support a comprehensive elderly care center project. An MOU with Tokyu Corporation aims to develop real estate business in Thailand. Another partnership with Quantum SDGM and MTS Gold will offer special privileges for MTS customers to exchange digital gold within the QDM system. Cooperation with DHL Express focuses on reducing carbon emissions from air express shipments through the GoGreen Plus service. Additionally, an agreement with SC Grand to develop eco-friendly fashion products will be signed. There is also a partnership to develop personnel in the printed circuit board (PCB) manufacturing industry between Peng Shen Technology (Thailand) and leading educational institutions in Thailand.



Interested parties can find details about the 28th Saha Group Fair at

www.sahagroupfair.com and on Facebook at FB: SahaGroup.

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